About Me
Designing with Heart (and a 🚴 Helmet)
I’m a Toronto-based product designer with 11+ years in SaaS, including 8 at FreshBooks shaping product and marketing experiences. I believe empathy is the heart of great design—understanding people to create work that’s intuitive and impactful. When I’m not designing, I’m cycling uphill (mostly to get passed by my group), traveling, or chasing down the mythical perfect matcha latte. I’m also a lifelong Leafs fan, so yes—I’m very familiar with heartbreak and the phrase “maybe next year.”
My Mission
I design with empathy at the core—creating experiences that feel intuitive, purposeful, and human. My mission is to solve meaningful problems with clarity and care, helping people and businesses thrive through thoughtful design.
Designing Success