About Me

Designing with Heart (and a 🚴 Helmet)

Im a Toronto-based product designer with 11+ years in SaaS, including 8 at FreshBooks shaping product and marketing experiences. I believe empathy is the heart of great designunderstanding people to create work thats intuitive and impactful. When Im not designing, Im cycling uphill (mostly to get passed by my group), traveling, or chasing down the mythical perfect matcha latte. Im also a lifelong Leafs fan, so yesIm very familiar with heartbreak and the phrase maybe next year.

The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #1
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2
The image featured at the top of the about us page #2

My Mission

I design with empathy at the core—creating experiences that feel intuitive, purposeful, and human. My mission is to solve meaningful problems with clarity and care, helping people and businesses thrive through thoughtful design.

Designing Success

See how I use empathy-driven design to create solutions that resonate with users and align with real business goals.